- McBike: McDonald’s Newest Solution For Ride-through Cyclists
Apparently McDonald is trying to prove that its fast food are for EVERYONE.
So, no more favouring over car drivers and their ‘drive-through’ corner, now McDonald is offering a new form of packaging design that will suit people who ride a bicycle as well.
The new clever design is called McBike. This new packaging will help buyers to carry a burger, fries and a drink. The McBike box can be unfolded into two, revealing two pockets that store fries and burger.
How about the drink? It will be placed in the middle, fitted into a hole at the bottom of the box. Hitting about mid-beverage to prevent any sloshing or dripping. Cyclists can simply hook the box onto their handlebars and pedal off to enjoy their meals anytime.
With the new packaging design, cyclists can save tons of times struggling on how to stuff their happy meals into the bicycle’s messenger bag.
The new effort from McDonald is its realisation on the importance of cycling customers.